At 23, I took the leap: From restaurant to my own brand, CheapSeasons

🏆 From Restaurant to New Vision: How CheapSeasons Came to Be

After intense years in the gastronomy sector, it was clear to me: It’s time for something new. Already at 23, I took over the management of the traditional restaurant “En de Kess” in Stolberg – a step that not only required entrepreneurial courage but also attracted public attention. Even the Aachener Zeitung reported on my story and the preservation of the traditional eatery.

You can find the article here: https://www.aachener-zeitung.de/lokales/region-aachen/stolberg/freundschaft-und-mut-retten-traditionsgaststatte/3924646.html 🗞️

Across two floors, including a bowling alley, we offered a unique blend of German and Brazilian cuisine. The restaurant was an institution in the city and a meeting point for clubs like the Stolberg Chess Club 1927 e.V. ♟️

I am particularly proud of our operational performance: Together with a team of just four employees, we served up to 200 guests in a single day – proof of what is possible with clear leadership, structure, and dedication.

After a successful year, the planned handover to the new owner took place. For me, this farewell was not an end, but the deliberate start of a new vision.

The Foundation: Practical & Expert Knowledge from an Early Age

It is no coincidence that I am pursuing this path today. Born in Stuttgart and raised in the copper city of Stolberg, I grew up in an entrepreneurial family. My stepfather, Diplom-Kaufmann Dieter Kaesmacher, demonstrated this mindset to me from a young age. Already at four years old, I was part of the world of Möbel Kaesmacher GmbH  https://www.moebel-kaesmacher-stolberg.de/ – a traditional company with a 150-year history. 🏠

• 🤝 Learning on the Front Lines: From age 13, I accompanied my stepfather on numerous customer visits. I was directly involved in countless sales conversations and learned early on what truly matters for customer satisfaction and active product sales.

• 📚 Theoretical Perfection: Between 16 and 18, I studied at the Fachschule für Möbelhandel (Furniture Retail Technical School) in Cologne. There, I solidified my knowledge in the areas of trade and business management – expertise that I have now been applying in practice for over a decade.

• 🏆 Learning from the Best: At 21, I deepened my knowledge at Mehr Geschäft GmbH – known from Focus Online, Forbes, and the Tiger Award. There, I learned from experts how modern business management and online marketing perfectly intertwine.

The Turning Point: Automation and Scaling

The experience at "En de Kess" showed me what is possible with a strong team. But my true passion lies in the digital world. My focus today is on long-term business development through automated processes in online marketing. ⚙️

I wanted to move away from purely brick-and-mortar business towards systems that scale digitally and offer real value.

The Vision Behind CheapSeasons

What is growing today as CheapSeasons began with a simple question: Why does stylish clothing have to be expensive? 👕

• 🏷️ Stylish fashion at fair prices

• 🌍 Access to trends for everyone

• ✨ No compromise between price and look

It's about empowering people with self-confidence – regardless of their budget.

 

More Than Just a Shop

CheapSeasons is part of a new movement:

• 👉 For young entrepreneurs who are just starting out.

• 👉 For ideas that don't have to be perfect to begin.

• 👉 For people who make things happen with courage, discipline, and vision – even without huge capital.

"The journey has just begun. What matters now is growth, learning, and above all: perseverance. If you're reading this and have your own ideas – go for it. Don't be perfect.

Just start.

– David, Founder of CheapSeasons