Why I Founded Cheapseasons | The Founder Story
David FlammingShare
Why I founded Cheapseasons
Entrepreneurship has always been a part of my life.
My stepfather worked in sales his entire life, so I experienced early on what it means to build something, work with people, and forge your own path.
Self-employment was never just a dream for me – it was a given.
Fashion has always been more than just clothing for me.
Even at 13, I started consciously styling myself, observing trends, and developing my own look. I didn't want to just follow the crowd – I wanted to define my own style.
But my life wasn't always easy.
There was a time when I struggled financially. And that's when something became clear to me:
Many people have taste, style, and vision – but not the financial means to express them.
That's when I learned to spot trends early, carefully select stylish pieces, and create looks that appeared expensive without being so.
This ability became my strength.
After founding several companies, I finally realized what my true calling is:
👉 To solve the problem of wanting style but not being able to afford it.
That's how Cheap Seasons was born.
A fashion startup with a clear mission:
Fashion that looks like high fashion – but is accessible to everyone.
Today, at 28, I know:
Style shouldn't be a luxury. Aesthetics shouldn't be a status symbol. And good taste shouldn't depend on your bank balance.
Cheap Seasons stands for exactly that! :)